Organizational Strategy and Structure of Unilever Essay -- Business St

organisational Strategy and Structure of UnileverIntroductionUnilever is one of the largest package consumer goods companies specializing in hundreds of different brands. Unilever is based in Holland and the UK and is jointly owned by Unilever N.V and Unilever PLC. Both companies have the same mature of directors but operate as a single entity and list there stock separately. In 2000, Unilever restructured their board of directors by electing new faces to the board and seeing other key members retire, analogous Jan Peelen and Robert Philips. Miles and Snow stated that there are four types of organizational strategies pursued by companies Defenders, Prospectors, Analyzers and Reactors. Unilever are a company that uses the Prospectors organization type. Prospectors are organizations which intimately continually search for grocery store opportunities, and they regularly experiment with potential responses to emergent environmental trends, in particular when Vis was appointed to t he Food Executive delegacy and began to emphasize more on environmental and sustainable development in response to changing trends and demands by consumers giving these consumers greater confidence. (Miles & Snow pp29)In my discussion, the main types of organizational strategies and structures will be listed and how they have impacted on Unilevers improved performance and addition in recent years.Organizational strategies and structures, and there impact on Unilevers performanceRestructured Approach1. Identifying commercialize opportunitiesA key part of an organizational strategy is to identify market opportunities by finding a niche or a respite in the marketplace that they can pursue to take their company forwards of all their competitors. An organiz... ...ification as we move towards our destination IT architecture, and further strengthen our world(a) market presence said Neil Cameron, chief information officer at Unilever. Unilevers steady underlying improvement in Europe h as continued, with 2.8% growth in the year. The fourth quarter was particularly strong, at 5.5%, against a weaker comparator. The Americas were up by 4.1% in the year, with Brazil and Mexico improving through the year, while the US grew solidly at 3.2%. Asia Africa has shown consistent, broad-based growth across countries and categories throughout the year, up by 11.1%. This demonstrates that merging with world(prenominal)ised technologically advanced companies such as SAS, and using their expertise, is compensable dividends for Unilever. (Unilevers Annual Report, 2007) (Drinks Business Review, Unilever selects SAP as standard for global IT Strategy, May 2007)