Marketing Plan †Chancellor University Essay

prime minister University is a for-profit secondary bringing up institution located in Seven Hills, OH. Grounded in the traditions of business, it has multiple degrees in business and other select professions. Alumni of prime minister University imply John D. Rockefeller and Harvey Firest unmatched. The degree selection ranges from certificates to conquers Programs focusing in business, health care management, global comparative studies, and criminal justice. In 2009, Chancellor switched from ground campus to an all-online format, with students col across the United States and some countries around the world.Chancellor believes that students succeed after in life because they are taught to strive for excellence. Based on prior SWOT analysis, Chancellor has a chance to recover from the economic downturn and help it become operable as a premiere institution. STRENGTHS failing SOCIAL MEDIA PROGRAM LOSS OF JACK WELCH MGMNT TO STRAYER UNIVERSITY COMMUNITY COLLEGE confederation REPORTS OF LOSING ACCREDITATION HISTORY LOW STUDENT RETENTION OPPORTUNITIES THREATS WORKING CLASS AND rootage GENERATION COLLEGE ATTENDEES BAD ECONOMY CELEBRITY STUDENTS LACK OF ALTERNATIVE financial backing.DEMAND FOR HIGHER EDUCATION COMPETITORS OFFERING SIMILAR CLASSES AND FORMATS Recently added to the Chancellor University degree religious offerings is the Masters and certificate program of Social Media. According to some, this profit as a Masters dot is not viable but the certificate program is seen as viable for specializations. The feeling is that most(prenominal) students would already be well versed in kindly media and that its lift out to conserve a concentration in Marketing and use the social media classes at bottom the Marketing program.The social media certificate program is great to take a leak for the marketing major and go away(p) show a specialization of make social media relevant in the business realm. A lot of higher(prenominal) education faciliti es are starting to add courses and degrees with this specialization, Chancellor is seen as one of the firsts to make it available to their students. Chancellor recently began to offer a work Abroad program that impart aide in the students in acquire a well-rounded education with global exposure.Chancellor has also partnered with partnership colleges to offer students a wider variety of courses and credits toward their Bachelors and Masters Degrees. Chancellor stands to continually lose its footing as a premiere institution considering the lack of alternative education financing ascribable to its for-profit status. It makes it difficult for students to pay or obtain alternative payment plans for their education. Pell commit is the only grant offered to the students.States washbowlnot award students grants because Chancellor is a for-profit institution, this means that the students will bear the weight of financing and increase their loan responsibility. Reports have been conti nually floating around of the schools accreditation being at risk from the Higher study Commission in Chicago due to poor leadership, financial health, and the part of the academic programs. Losing accreditation would mean that students could no longer utilize the federal Pell grants for their education with Chancellor. The Jack Welch Management Institute was a top notch accession to the Chancellor computer programme.With its loss to Strayer, Chancellor loses the investment money that came from Jack Welch and the prestigiousness that came with the famous managers name and contributions to their management program. The demand for higher education at an affordable rate continues to rise. Chancellor is not offering it in their latest format. Time is taken away from the leadership team developing the curriculum or focusing on the needs of the students to prepare for the commission review. This put forward turn a lot of students away and the retention rate will decrease.The classe s are moderately priced compared to University of Phoenix and Strayer University (based on Bachelor Degree programs). Opportunities exist for Chancellor to expand. Recommendations would include * Branching out to offer campus sites within the community colleges that they have established partnerships with. This can be obtained by offering professors a stipend to t apiece courses that are more difficult for students to follow with the online formats, satellite campuses have contributed to the success of Strayer University and University of Phoenix.* Establish a large presence with social media. Offer the current students the opportunity to blog slightly their experiences and link the blogs to their social mediums, this increases awareness of Chancellor and their presence on the Internet. * growing information on the Wikipedia. org page. The article for Chancellor University is more so center on the history instead of the offerings of the institution. The page describes several ch anges that Chancellor has been by means of starting with the Folsoms Mercantile College and can turn potential students away with the constant changes.* Work out, within the partnerships of the community colleges, to offer Chancellor students the alternative to take their courses as electives. This will increase the amount of electives available for Chancellor students and contribute to the satisfaction of their education experience. * Chancellor should transition back to permit the students pick their own classes, giving them a selection in each category for the general education electives. This way, the students are responsible for their education and can still study subjects of interest to them. Works Cited Chancellor University. (n. d.).Retrieved from www. chancelloru. edu Chancellor University wikipedia. (n. d. ). Retrieved October 24-26, 2012, from Wikipedia http//en. wikipedia. org/wiki/Chancellor_University Magaw, T. (2012, heroic 6). Crains Cleveland Business. Retrieved Octber 24-26, 2012, from Accrediting body again issues show-cause order for Chancellor U. http//www. crainscleveland. com/article/20120806/ absolve/308069957 Strayer University. (n. d. ). Retrieved October 25, 2012, from Wikipedia http//en. wikipedia. org/wiki/Strayer_University Strayer University. (n. d. ). University Tuition Fees and Costs.Retrieved October 25, 2012, from Strayer University http//www. strayer. edu/financial-support/tuition-and-fees University of Phoenix. (n. d. ). Bachelor of Science in Management. Retrieved October 25, 2012, from University of Phoenix http//www. phoenix. edu/programs/degree-programs/business-and-management/bachelors/bsm. htmltab=tuition Wecker, M. (2012, March 1). US news program Education. Retrieved October 26, 2012, from Avoid Social Media M B As, Some Students presuppose http//www. usnews. com/education/best-graduate-schools/top-business-schools/articles/2012/03/01/avoid-social-media-mbas-some-students-say.