Alloy.com

Alloy.com: Marketing to generation Y Table of Contents Introduction_____________________________________ scallywag 1 ·         Corporate Level____________________________ paginate 1 ·         Divisional Level____________________________ varlet 2 ·         Functional Level____________________________ rogue 2 The Five-Forces Model ____________________________ rascal 3 Recommendations________________________________ foliate 5 Conclusion______________________________________ Page 8 Bibliography_____________________________________ Page 9 Introduction Alloy is a catalog and win merchant of teen-oriented clothing. It computely market places to Generation Y youths who were born in the joined States between 1975 and 1989. Top management is currently face up with the difficult decision of whether or not to accept AOLs steep terms implicated in its partnership whirl to become an anchor tenant on its teen take a shit turn up. Corporat e Level Alloy.com operates under a hybrid e-business precedent; including advertising, dissemination channel member, tie and community characteristics. The advertising and diffusion components are what generate revenues for the keep company. Advertising space is interchange on the web site for sponsors who wish to reach the Generation Y market that Alloy.com has success estimabley attracted and retained. The other revenue period for the company is the retail of clothing and accessories to the target market. Alloy also possesses affiliation e-business model characteristics because it offers links to other sites that could be seen as competitive.

This ! system is employed as the sites are not in direct competition and it is believed that these sites would be visited anyway. The affiliation link increases the take to be of the multitude site and allows Alloy to collect a profit. Lastly, a study part of the strategy that Alloy uses to attract its market and uphold interest is the community aspect that it offers. This is a major(ip) effectiveness as it is mettlesomely valued by youths and accounts for the high come of traffic to the site. The overall objective of the Alloy site is to gestate community, content and commerce to the Generation Y market. The citation and succeeding application of measures to deliver this... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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