Jones Blair basic Marketing case

Preliminary background summary: Jones-Blair Company (JBC) is a regional pigment manufacturer that stresses on high feeling key in the Dallas-Fort Worth cranial orbit and the surrounding 50 counties. Jones-Blair competes in a mature merchandise, where gross revenue cut down a penny steadily increased at the stride of inflation. Jones-Blair faces a major problem in that they essential economise their growth and profit margins. Therefore, senior management executives judge to fail a marking strategy to gain its sales and take note profit margin. Question 1: How would you segment JBCs market theater? There are three segments in the paint diligence except JBC focuses most on architectural coatings and some on reliable equipment manufacturing coating fields. The front field contains retail and affirmer markets. Further more, we abide specify the retail market as DIY and professional stores. Chart 1. JBCs market segments Question 2: What segments epitom ize opportunities for JBC and why? The highlighted segments in the above graph are JBCs opportunities. Reasons: 1) late research indicated that do-it-yourself painters do not care ofttimes about the brand and, consequently, about the quality of the paint (brand theme was the 4th key criteria mentioned by the buyers to subscribe a covering) and it has sour a commodity for this kind of consumers. CEO, Barrett, admits that JBC is the highest- determined paint in the helping area.

Only professional painters will stomach more for high quality. In other words, they are more price-insensitive and major JBCs consume rs because JBC maintains highest price polic! y. 2) The market for do-it-yourself consumers is forecasted to reach US$ 5.74 billion by the year 2003 (see appendix 2) and it seems to be the vanquish segment for Jones Blair to focus its resources on, since it represents 90 percent of non-contractor-related volume foreign DFW area and 70 percent in DFW. 3) Areas outside DFW have potential. JBCs... If you want to pee-pee a full essay, order it on our website: OrderCustomPaper.com

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